kellybits

Back around, erhm, 2007, or so, my alma mater unveiled a new logo that pretty much everyone hated but that was/is impossible to escape from.

Recently (today? Yesterday? not sure) they *finally* unveiled a matching logo that utilizes Cy, our beloved mascot. (I mean, okay. Three years later!). 

I have a few thoughts on this. Naturally.

1. I’m honestly not sure if I like it or not. The full-body Cy has something funky going on with his torso. That, and it just seems to me to look like EVERY OTHER SPORTS LOGO IN THE HISTORY OF SPORTS LOGOS. Lamesauce.

2. Being the nerd I am, my first thought (re: the smaller, head-only version) was: “oh, that will embroider nicely.” The other was, “Still with the 4-color logos?” *headdesk* because 4-color logos are a terrible idea. They’re more expensive to print, and they’re more expensive to screenprint. What does ISU care, though. I guess they will make more on royalties that way?

3. They used a Pennsylvania-based design firm to create this. WTF. There is this huge movement in central Iowa to “buy local” and other businesses have gotten criticized (like the city itself outsourcing its website to a firm in California while promoting the whole “buy local” scene - hypocritical, much?) for doing something similarly… Sigh. I don’t know. We’ve got a lot of talent in Iowa but it’s so frustrating to see business like this go elsewhere.

4. The re-introduction of Cy, whom everyone likes better than “I-State,” will undoubtedly start to appear on everything. Maybe, just maybe, it will wedge out the lettermark and cause its eventual obsolescence. The people will be victorious!

That said, Cy does look kind of bad-ass. It will be interesting to see how this plays out.